Artwork Guidelines
Find out how to prepare artwork for embroidery, full-colour DTF printing and single-colour vinyl printing.
1. Which artwork files can I upload?
For embroidery, send a clear, acceptable-quality logo image in any major image format, such as JPG/JPEG, PNG, SVG, AI or EPS. Photographs and photorealistic pictures are not suitable for embroidery. For full-colour DTF printing (maximum 8 × 8 inches), we need a high-resolution PNG image, preferably with a transparent background for logos. For single-colour vinyl printing, high-quality PNG or SVG is preferred.
Best for logos
SVG, AI or EPS
Scalable artwork that keeps sharp outlines at different sizes.
Good alternative
High-resolution PNG
Ideally with a transparent background and no blurry edges.
Also accepted
JPG / JPEG
Usable if the image is clear, large enough and not heavily compressed.
2. How do I know whether my logo is suitable?
Good artwork: clear lettering, crisp edges, strong contrast and no unwanted background.
Printing photographs is welcome: Sharp, high-resolution photographic images and full-colour logos can be printed using DTF. A photograph that is suitable for DTF printing is not suitable for embroidery.
Artwork that needs attention: a tiny screenshot, a blurry photo of a logo, pixelated edges or very fine details that disappear when resized.
If you only have a screenshot or a small blurry image, you can still send it to us for assessment. For printing, artwork that is too low-quality will need SVG conversion at £9 per design; we will confirm this with you before proceeding.

3. Artwork for printing: DTF and vinyl
We print full-colour logos and photographs using DTF, as well as simpler single-colour designs using vinyl. These methods need different kinds of artwork.
For photos and multi-colour logos
Upload a high-resolution PNG image that looks sharp at your chosen print size. Maximum DTF print size: 8 × 8 inches (about 20.3 × 20.3 cm). For logos, a transparent background is preferred. Full-colour images and photographs are welcome for DTF printing. If the supplied artwork is too low-quality to print properly, an SVG redraw/conversion may be needed at £9 per design. We will advise you before applying the extra charge.
Simple shapes and bold text
A single-colour logo with readable text and clean outlines. Please send a high-quality SVG or PNG wherever possible. If the artwork is too low-quality for printing, SVG conversion costs £9 per design.
Not suitable for single-colour vinyl
Photographs, gradients and multi-colour images are not suitable for single-colour cut vinyl. They can be suitable for full-colour DTF printing.
Maximum back print: 10 × 5 inches (about 25.4 × 12.7 cm). If your artwork needs to be simplified, we will let you know.
View vinyl print colours
Colour swatches are visual examples only; highlight one to view it. Final colour is chosen in the customisation process.
4. Artwork for embroidery

Embroidery turns your design into thread stitches. Please upload an acceptable-quality, clear logo image in any major image format (for example PNG, JPG/JPEG, SVG, AI or EPS). Very small writing, tiny gaps and intricate shading may not reproduce exactly as shown on a screen.
No photographic images for embroidery: We cannot reproduce photographs or photorealistic AI images as embroidery. Please provide a clean, simplified logo with clear shapes and readable lettering. If using AI to create artwork, ask specifically for a design suitable for machine embroidery.
| Embroidery option | Colour limit | Stitch allowance |
|---|---|---|
| Standard chest logo (up to 9 × 6 cm) | Up to 5 colours | 10,000 stitches |
| Complex chest logo (up to 9 × 6 cm) | Up to 7 colours | 13,000 stitches |
| Back logo: 7 × 5 inches | Confirm for your design | 15,000 stitches |
| Back logo: 9 × 9 inches | Confirm for your design | 21,000 stitches |
Extra stitching above your selected allowance is chargeable. Choose the relevant back-embroidery size when customising your garment.
Will my artwork look exactly the same when embroidered?
5. Names, lettering and embroidery fonts
For text-only embroidery, you can have up to four lines, with twelve characters per line including spaces, using one thread colour. The supplied text guidelines specify a maximum width of 12 cm and a text height of 1 cm; extra characters may incur a charge.
Embroidery font chart
Choose a lettering style that is easy to read, especially for smaller text.
Show 40 embroidery fonts

Printing font chart
For single-colour vinyl text, choose a font with bold, well-separated shapes.
Show 40 print fonts

6. Quick answers
Can you print a photograph on a garment?
Can you remove the background from my logo?
Do I need to know the stitch count?
What if I am unsure whether to choose print or embroidery?
Need artwork advice before ordering?
Share your logo with us and we'll help you decide how it can be embroidered or printed.
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